In a previous article I went over the misconception of how many start-ups think that their branding alone will make their business famous. In this post I’m going to talk about how you can actually get value, and profit from your branding and logo design.
Lots of people will have a logo designed and then think that their branding is done. Sometimes people invest in a logo design and then think “what do I do with it?”. If that’s the case it may have been because you invested in “only” a logo design. For the idea of a logo, brand design or identity to be useful it needs to be utilised and expendable as an asset. It needs to be a leader of a whole set of visual elements for your business. The logo design will only gain value: