Lifestyle branding is a marketing technique that goes beyond the typical jibber jabber of sales pitter patter. It empowers the idea of leadership and followers much like that of a cult, where relationships between the leader (the brand) and the followers (the customers) are built around shared values and the end result is a community of loyal users who were targeted specifically through their lifestyle attributes. It’s really all about tapping into the psyche of the consumer, their wants, desires and their identity so the brand can relate to them, build trust and maybe even dictate them in the long run.
When building a personal brand it’s imperative that you add some personality into the fold. That may sound obvious but you’ll be amazed at how many people retract their personality or portray the wrong personality when creating their own personal brand. They feel that they have to lie to attract their target audience by giving a different impression of themselves, or they haven’t created the right personal brand, most probably because they don’t know what their personal brand really is. I’ve seen it happen and can say from experience that it’s the wrong way to go when creating a personal brand.