A logo design is:
- A piece of visual communication
- A way to identify and separate your brand from another
- A tool to help build a visual relationship with the public
- A badge to help the public remember you
Some say that investing in a logo design is a waste of money but if you have a business and no logo or signage whatsover then how are the public going to know that your business exists? Sure, there are ways around it like verbally communicating your business presence or sending simple and plain emails and letters but what you’ll find is that potential customers will eventually want to see a sign of some sort. Why?