Flyers are a funny thing. Every business has done one and more then likely got complete crappy results yet it doesn’t stop them or others from trying it.
The phenomenally poor results lead to questions such as:
- Was the design rubbish?
- Was the design too good?
- Do we look too big?
- Do we look too small?
- Was the copy rubbish?
Flyers do work better for certain industries then others, particularly retail or B2C because the target audience is a mass, creating better odds for an ROI.