You get a new brief for a logo design and what happens? You get excited at the prospect of a new client, a new project and a chance to design something well, new!
A problem I’ve found though, is the logo design brief itself. It’s a huge contradiction.
It can be a valued tool if the client actually knows what they want but the truth is that clients rarely do. That can be a blessing in disguise leaving you with creative freedom to do what’s best for the clients business but clients don’t actually want your input they just want your trade skills.