Domino’s is one of those companies that defied the rules of brand naming. The owner Tom Monoghan didn’t name the business after himself and he didn’t use a “what it says on the tin” strategy either. The name is not an ideology or symbolic of anything.
Tom’s first pizza joint was an already trading pizza place called DomiNicks and after Tom took over he started expanding his pizza business from 1 to 3 stores within 5 years. The previous owner disallowed the use of the original name DomiNicks for his extra stores so on a whim after a suggestion from one of his delivery guys, Tom re-named the company to Domino’s Pizza.