When it comes to movie logos, you’ll rarely see a logo which uses iconography or graphics in the actual logo, instead they’ll just “typography” for the name of the film. Sometimes it can pass itself off as a typographic logo but more often then not they use type that’s artworked or a font which suits the mood. The reason for this is becuase movie names/logos need to be quick and easy to read. After all the lifespan of a movie is typically not that long. This means the use of subliminal icons and messages needs to be minimal or clearly understandable when glanced at. Whats more a movie until its released rarely has any recognition so what the logo needs to do is capture the viewers attention simply by appealing to its target audience in style, tone and communication.
Businesses and brands play a huge role in movie storylines, almost like a supporting actor. In many cases the whole idea of a movie is built around a business, playing a central role. These fictional businesses build character and personify, but remain in the background to help to move a story along, quite often from a series of movies.