Heres the story……
You go down to your local supermarket (say Tesco) to buy some bread.
You don’t look at the gigantic logo on top of the store because you know it’s a Tesco. Subliminally, the giant glass windows, sheltered walkway and array of red and blue signify a Tescos.
You walk to the bread aisle and search for your bread, probably the same bread you buy every week.