A lot of companies didn’t know if they’d survive and hence why Logo Design wasn’t too inspiring in 2012. Hard economic times, social media and new emerging technology did all have an effect though on whats to come for 2013.
During 2011-12, quite a few corporate companies took the decision to streamline their identity. Coca Cola went back to basics to solidify their original identity whilst StarBucks streamlined to solidify their new place in society. Likewise Ebay, unexpectedly did the same, showing a shift from online auction to respectable shopping site.