Back in the day you had to pop into the capital city or your local town centre and visit every studio to hand out a CV and hopefully get selected for an interview but today up and coming designers have a valued tool which they can use to their advantage. The tool is of course social media and the internet.
This article is not for startups, micro businesses or established businesses, it’s for anyone delving into online marketing for the first time.
We come across many virgins of online marketing who think it’s free or easy.
This misconception is generated by the technology itself:
- Because we all have access to the internet and technology is so great, its conceived as free or easy
- Some of the greater powers that make this technology make it sound free or easy
However, it’s not. If your jumping online to promote your business here’s three things you need to consider.
Marketing and advertising has been around since 40,000 BC and the discipline back then was known as wall paintings but today we call it Billboard advertising.
With no paper or printer, the first oldest human race would draw or carve their pictures on the wall, (usually images of people) to communicate a message, socially.