Many businesses get by without investing anything into brand or identity design and their reason for not pursuing it any further usually comes down to three points:
- We don’t want to spend money on it
- We’ve tried it, it was a waste of money
- We’ve survived so far without it, we don’t need it.
For me it raises the question…. “Well maybe you’re just not doing it right.”
So, if you’re a sceptic, a non-believer, or a non-investor, here’s three practical rebutting tips that will prove you wrong and maybe (just maybe) improve your identity design without breaking the bank.