I run a brand design studio in Hornchurch, Essex and I come into contact with many businesses who have a common disregard for typography within their branding and design documents.
This could include:
- A bad typeface used for their logo design
- No consistent typesetting used for their collateral or web design
- No font formatting for text
- Poor layout of text
This might not sound like the end of the world but bad use of typography does have a bad impact on your business.