We find that many people invest into a new website but what they don’t invest in is the maintenance and marketing of the website.
The decisions not to invest in website support are:
– It’s an additional cost
– It’s not needed.
It usually hits home within a year when:
– The site has been hacked
– The system has become outdated
– The website has become stale with old content and no visits
If you’re a website owner then it’s a wise decision to get some sort of after support to keep your website running smoothly but also to make full use of your website and maximise on possible sales.
If you run a consultancy site, website support will help market the site as well as keep it up to date as a working tool.
If you run an e-commerce site, web and design support should be a priority because you’ll be needing new graphics on a constant basis as well as web development and maintenance to ensure problems are fixed (and there will be problems).
Most importantly is the aspect of supporting yourself. To avoid on-going costs, everyone asks for a site that they can update themselves but to be honest no one ever updates it. A year goes by and the website you had built is a sitting duck. At this stage the updates boomerang back to the designer and what cost you more then on-going support is your time wasted with a stale website.
Don’t hold out before it’s too late. Make the most of your website with on-going website support.