If you’re making a website for your startup business then you might be looking to get a 5 page brochure website designed. You’re doing this because you’re a startup business and you’re either:
- Trying to save money
- Don’t know how web marketing works
- Think that a 5 page brochure site is all you need
Now let me tell you one reason why you shouldn’t get a 5 page brochure website.
You shouldn’t get a 5 page brochure website because it won’t do anything for your business.
The old 5 page brochure site
The 5 page brochure web design was the typical specification for a startup business website, many years ago. It represented the bare basics of what you needed to put on a website such as the Homepage, About Us Page, Services, Pricing and Contact us Page. It’s all the information that you thought that a customer would need to buy from you and because it was seen as the minimum standard, it also came at an affordable price.
The above spec was based on web design and internet technology back then in the early noughties but the way we search for anything online today is very different.
Back in the day, if someone gave you their website url to look at, you would have done so. Today, no one cares about your website because everyone has one. This is relative to how online marketing and websites work today.
Users today don’t necessarily want to see a 5 page brochure site because they know it’s just a sales pitch. What users really want is useful and specific information for them to learn and make informed decisions. Only after that would they want to visit a 5 page brochure site to find out more and possibly be sold to.
Most websites today serve more than one function. A single website may be a networking site and an article base, a gallery and an ecommerce operation, a brochure site and a blog.
The idea is to make it more dynamic, useful and informative for users, and a static 5 page brochure site does exactly the opposite.
Don’t invest in a 5 page brochure site because it won’t do anything for your business today. Instead, invest in a..
The 5 page brochure web design + Blog
The quickest, easiest and probably most effective way to get a dynamic site is the blog. A blog is a way of keeping your website fresh with a content marketing strategy and it’s built upon frameworks allowing you to easily and continuously add new pages to your website.
Don’t be fooled or put off by blogs though. We find many businesses are still a little pretentious towards having or using the term “blog.” They find it amusing as a trend or childish term but it’s not (more fool them). It may well be your best source of marketing as a startup business.
Want to give your website a chance on the internet?
Don’t get a 5 page brochure site. Get a 5 page brochure site plus a blog.
If you’re saying to yourself “We’re a small business, we don’t need a big website,” then my advice would be not to get one at all, because there’s not much point in having one if you’re not going to speak to your potential customers but if you use the blog methodology above then you don’t have to invest in a big website. You could by all means invest in a one page brochure website with a blog. It’ll work wonders for your marketing, if you use it!
Need more website advice? Get in touch with us at http://www.conceptstore.co.uk